For Those About to Early Adopt (We Salute You)

After months of anticipation, Apple finally released its iPad over the weekend, hailed by many as the revolutionary device that will change our relationship to technology and oh-so-much-more.  Could you go anywhere these past two weeks without hearing about the thing?  I know I couldn’t.

Much of that revolution will fall in the hands of those bold souls who stood on line outside Apple stores across the country waiting, salivating, to get their hands on The Next Big Thing.  These folks are commonly known as “Early Adopters”, and I’m sure Apple thanks their lucky stars for them every day.

At TEMPTU, we also know a thing or two about revolutions and we are also grateful for our early adopters (more beauty junkies than straight-up tech-heads, but definitely hip enough to marry the two).  They take a chance on a new technology, help us to get the word out about the beauty of airbrush makeup, and give us much needed feedback on our consumer line.

When you’re trying anything new, there’s always an element of surprise, excitement, and yes, risk.  So why take that risk?  What drives the early adopter?  It’s that exhilaration of being one of the first, because you had to have it, because you knew that this would forever alter the way you did something that you so took for granted just a short time before, because you believed in the promise that this would change – no, infinitely improve – your life.

So this week, with Spring in the air and newness on my brain, I’d like to give a giant shout-out to all those early adopters who face the world with endless enthusiasm and who never sit on the sidelines.  You make the world go round.




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